bed of nails
who
Bed of Nails
what
content + strategy audit
strategy development
social media management
email marketing
influencer marketing
vertical videos
why
Bed of Nails, the brand that brought acupressure to the global market in 2009, was looking to take their mission of personal wellness to the next level.
results
With an integral team member leaving, Bed of Nails wanted to find an agency they could confidently outsource her role to, while still feeling like they were gaining a new addition to the BON family. Passionfruit Creative integrated into this women-led team seamlessly, while contributing our own unique background and expertise.
After developing a strong content strategy we were able to create a cohesive voice across all channels, including social media, blog content, vertical videos and email marketing. All of these elements work together to engage their audience, build trust and establish the brand as a credible source for wellness information and products.
who
Bed of Nails

what
content + strategy audit
strategy development
social media management
email marketing
influencer marketing
vertical videos

why
Bed of Nails, the brand that brought acupressure to the global market in 2009, was looking to take their mission of personal wellness to the next level.

results
With an integral team member leaving, Bed of Nails wanted to find an agency they could confidently outsource her role to, while still feeling like they were gaining a new addition to the BON family. Passionfruit Creative integrated into this women-led team seamlessly, while contributing our own unique background and expertise.
After developing a strong content strategy we were able to create a cohesive voice across all channels, including social media, blog content, vertical videos and email marketing. All of these elements worked together to engage their audience, build trust and establish the brand as a credible source for wellness information and products.


Take relaxation to a whole new level!
The Original Bed of Nails Acupressure Mat and Pillow
