myo cosmetics cases

who

MYO Cosmetics Cases

what

website copywriting

impact page development

why

One innovative product, two distinct consumer demographics. As one of the most eco-friendly cosmetic cases on the market, MYO Cosmetics Cases has their product down pat. The challenge was writing website copy that would appeal to the needs and pain points of both professional makeup artists and at home users, while focusing on the company’s commitment to sustainability.

results

After a virtual sit down with the MYO Cosmetics Cases’ founder, we were able to distill her enthusiasm and passion for the product into succinct, sales converting website copy. We created two unique sales pages tailored to each target demographic, while tapping into their shared desire to have a positive impact on the environment. Finally, we developed a mission-focused Impact page to showcase MYO Cosmetics Cases' sustainable commitments and certifications, as well as company wide efforts to give back.

who

MYO Cosmetics Cases

Eco MYO Cosmetics Cases Passionfruit Creative

what

website copywriting

impact page development

zero waste cosmetic case

why

One innovative product, two distinct consumer demographics. As one of the most eco-friendly cosmetic cases on the market, MYO Cosmetics Cases has their product down pat. The challenge was writing website copy that would appeal to the needs and pain points of both professional makeup artists and at home users, while focusing on the company’s commitment to sustainability.

MYO website copywriting

results

After a virtual sit down with the MYO Cosmetics Cases’ founder, we were able to distill her enthusiasm and passion for the product into succinct, sales converting website copy. We created two unique sales pages tailored to each target demographic, while tapping into their shared desire to have a positive impact on the environment. Finally, we developed a mission-focused Impact page to showcase MYO Cosmetics Cases' sustainable commitments and certifications, as well as company wide efforts to give back.

Eco MYO Cosmetics Cases Passionfruit Creative
zero waste cosmetic case
MYO website copywriting

No Amount of Concealer Can Cover Up Climate Change.

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