myo cosmetics cases
who
MYO Cosmetics Cases
what
website copywriting
impact page development
why
One innovative product, two distinct consumer demographics. As one of the most eco-friendly cosmetic cases on the market, MYO Cosmetics Cases has their product down pat. The challenge was writing website copy that would appeal to the needs and pain points of both professional makeup artists and at home users, while focusing on the company’s commitment to sustainability.
results
After a virtual sit down with the MYO Cosmetics Cases’ founder, we were able to distill her enthusiasm and passion for the product into succinct, sales converting website copy. We created two unique sales pages tailored to each target demographic, while tapping into their shared desire to have a positive impact on the environment. Finally, we developed a mission-focused Impact page to showcase MYO Cosmetics Cases' sustainable commitments and certifications, as well as company wide efforts to give back.
who
MYO Cosmetics Cases
what
website copywriting
impact page development
why
One innovative product, two distinct consumer demographics. As one of the most eco-friendly cosmetic cases on the market, MYO Cosmetics Cases has their product down pat. The challenge was writing website copy that would appeal to the needs and pain points of both professional makeup artists and at home users, while focusing on the company’s commitment to sustainability.
results
After a virtual sit down with the MYO Cosmetics Cases’ founder, we were able to distill her enthusiasm and passion for the product into succinct, sales converting website copy. We created two unique sales pages tailored to each target demographic, while tapping into their shared desire to have a positive impact on the environment. Finally, we developed a mission-focused Impact page to showcase MYO Cosmetics Cases' sustainable commitments and certifications, as well as company wide efforts to give back.
No Amount of Concealer Can Cover Up Climate Change.
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