plantfully systems
who
Plantfully Systems
what
content + strategy audit
strategy development
email marketing sequence
why
Plantfully Systems was looking to create a content marketing strategy that could easily streamline planning, creating and publishing content on all their marketing channels, while also increasing customer engagement and purchases.
results
After performing a content and strategy audit, Passionfruit Creative worked directly with the founders to establish a clear, consistent and cohesive brand voice to be used across all content mediums.
We then used the brand voice to develop a content marketing strategy that included keyword optimized blog articles, email marketing campaigns and social media content. We also worked on creating email sequences through Mailchimp to help automate customer communication, retention and engagement.
Our quarterly content marketing strategy helped provide a structured and KPI focused content plan that Plantfully Systems could easily follow to increase their published content and customer engagement. During Q4 2022, Plantfully Systems increased their Instagram posting by 250%, and saw a 4,800% improvement in follower reach. Their blog impressions doubled every month and they saw an increase of 700% in products sold via email marketing.
who
Plantfully Systems

what
content + strategy audit
strategy development
email marketing sequence

why
Plantfully Systems was looking to create a content marketing strategy that could easily streamline planning, creating and publishing content on all their marketing channels, while also increasing customer engagement and purchases.

results
After performing a content and strategy audit, Passionfruit Creative worked directly with the founders to establish a clear, consistent and cohesive brand voice to be used across all content mediums.
We then used the brand voice to develop a content marketing strategy that included keyword optimized blog articles, email marketing campaigns and social media content. We also worked on creating email sequences through Mailchimp to help automate customer communication, retention and engagement.
Our quarterly content marketing strategy helped provide a structured and KPI focused content plan that Plantfully Systems could easily follow to increase their published content and customer engagement. During Q4 2022, Plantfully Systems increased their Instagram posting by 250%, and saw a 4,800% improvement in follower reach. Their blog impressions doubled every month and they saw an increase of 700% in products sold via email marketing.


"Since engaging with Passionfruit Creative, we have a much better handle on our digital marketing and understand how to automate much of it. Our sales have also increased measurably since engaging with Jules and his team."
Justin Lokitz, Founder, Plantfully Systems
