vitarock
who
Vitarock
what
content + strategy audit
strategy development
social media management
email marketing sequence
photography
website copywriting
why
Vitarock was looking for a creative way to showcase their experience and expertise as a health and wellness marketplace, while still maintaining their own unique brand personality.
The challenge was to communicate the brand stories of each product featured on the Vitarock website and social media, while maintaining a strong Vitarock brand voice.
results
Through a creative brand strategy we flipped the narrative and repositioned Vitarock from being a marketplace filled with expert brands, to THE expert marketplace.
Drawing on the 30+ years of experience from the Vitarock team we brought their expertise into the conversation. By creating informative content we were able to engage with new audiences and create an education dialogue within the health and wellness space.
Within the first month of taking over Vitarock’s social media channels, their Instagram had a 59.5% increase in accounts reached and 1,444% increase in content interactions. Within the following three months, Vitarock saw increased growth with an 185% increase in accounts reached.
A revitalized social media strategy, together with a new email marketing sequence, additional website copy, fresh content and blog posts had helped Vitarock establish a cohesive message for their audience.
who
Vitarock
what
content + strategy audit
strategy development
social media management
email marketing sequence
photography
website copywriting
why
Vitarock was looking for a creative way to showcase their experience and expertise as a health and wellness marketplace, while still maintaining their own unique brand personality.
The challenge was to communicate the brand stories of each product featured on the Vitarock website and social media, while maintaining a strong Vitarock brand voice.
results
Through a creative brand strategy we flipped the narrative and repositioned Vitarock from being a marketplace filled with expert brands, to THE expert marketplace.
Drawing on the 30+ years of experience from the Vitarock team we brought their expertise into the conversation. By creating informative content we were able to engage with new audiences and create an education dialogue within the health and wellness space.
Within the first month of taking over Vitarock’s social media channels, their Instagram had a 59.5% increase in accounts reached and 1,444% increase in content interactions. Within the following three months, Vitarock saw increased growth with an 185% increase in accounts reached.
A revitalized social media strategy, together with a new email marketing sequence, additional website copy, fresh content and blog posts had helped Vitarock establish a cohesive message for their audience.
"Their marketing strategy is outstanding. They completely understand impact business, which is challenging to find among providers, but it’s valuable for companies like us to have someone that aligns with our sustainability mandate."
Elizabeth Ronan, General Manager, Vitarock
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